Meta is considering a plan that would require users of its Facebook and Instagram platforms in the European Union to pay up to 13 euros a month for an ad-free version, or agree to personalized ads if they want to continue using the free version.
Under this plan, Meta would charge about 10 euros a month for Facebook or Instagram accounts on personal computers (PCs) and another six euros for each additional linked account, the Wall Street Journal reported, citing informed sources.
As reported by Reuters, mobile phone users would pay around 13 euros per month for the use of the mentioned platforms because Meta would include commissions charged by Apple and Google application stores in the price.
Earlier this year, the Irish regulatory agency DPC fined the Meta company 390 million euros and concluded that the Californian company has no right under the existing contract to send advertisements to users in the EU based on their online activities.
Meta then said it would seek consent from users in the EU before allowing so-called targeted advertising.
ZS/Euronews
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