The songs "Rosemary, "Three Kisses" and "Strawberry Field" mark the election campaign. Why them?
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The song "Strawberry Fields" that mentions the line "that's why I don't like it when it smells like rosemary" has become part of a viral trend on Tiktok and Instagram. Users are recorded with the song because rosemary from Merima Njegomir's song has reportedly become the main song of the ruling party and the song that is sung at rallies.
Thus, Dara Bubamara's song from 2003, written by Dragan Brajović and Dejan Abadić, and performed by Dara, unprovoked became a message against the government. Her lyrics have been given a new interpretation by users who relate them to student protests and broader social circumstances.
Songs often change meaning over the years. "What a Wonderful World", recorded by Louis Armstrong in 1967, became an instant hit in the UK and did poorly in the US, until Barry Levinson used it in 1987 in the film "Good Morning Vietnam", over scenes of war. That ironic use brought the song back to the top of the charts.
It is similar to the song "Bacila je sve niz rijeku" by the Sarajevo band Indexi, which was later covered throughout the former Yugoslavia, and was also used in Srđan Dragojević's film "Beautiful Villages Better", in a wartime context that gave the song a completely different weight.
Bajaga's "What no one can do, you can do" was created for the student protest in 1996/97, and Boris Tadić chose it for his presidential campaign in 2008. Bajaga said that he had nothing against it, because at that time the choice was between democrats and radicals, and Tadić sang the song both on stage and on election night.
The song "Three Kisses", from the moment the RIK announced the Student List, has been used in the context of student protests. This song written in 1985 by Aleksandar Aca Korać (music) and Radmila Mudrinić (text), and performed by Snežana Savić. She then appeared more often at SNS gatherings to show her affiliation with the ruling party.
In all these cases, the song does not necessarily reflect the artist's attitude.
A campaign song can become both a symbol and a weapon: when a political option adopts it, the audience can give it the opposite meaning, showing that messages cannot be completely controlled.
For performers, it's a question of how to stand when their work becomes a political symbol, and for voters, it's a reminder that the attitude of the song and the attitude of the performer are not the same. A few days before the elections, such trends show how the political message is spreading outside the usual campaign channels.
Also, an artificial intelligence (AI) answer is viral these days on social networks. Namely, to the question "Why is rosemary put under the pillow", which is a request for an interpretation of the verse of Merima Njegomir's song, VI answers that it is done to soften the smell of the deceased, but also so that the deceased does not turn into a vampire.
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