Photo: ErikaWittlieb/PixabayLess than three weeks after the start of screening, the blockbuster of writer and director Greta Gerwig "Barbie" has already earned 1,03 billion dollars, according to the production company "Warner Bros".
The former "queen" of the indie film Greta Gerwig, awarded and praised for directing the films "Ladybug" and "Little Women", entered the annals as the first director whose film earned a billion dollars, CNN reported.
"I've been in this game for 30 years and the Barbie phenomenon is as unprecedented as it is unpredictable," said Paul Dergarabedian, media analyst at ComScore.
He recalled that only about 50 films in history reached the billion dollar mark and added that the film's marketing campaign was the first hint that "Barbie" would be successful at the box office.
"The marketing campaign for 'Barbie' set off a chain of events that led to the word 'Barbenheimer' being added to the popular lexicon, thanks to its opening at the same time as the film 'Oppenheimer.' We all knew then that something very special was being prepared and that it would be a much bigger result than expected, not only for the first weekend, but also as far as the global screening is concerned", said Dergarabedian.
The global success of "Barbie" was fueled by strong box office sales in some of the world's biggest film markets, including the UK, Mexico and Australia. The film has topped those markets every weekend since it opened.
The great success was also contributed by the fact that the film did very well in China, the second largest market in the world, despite the fact that it has become increasingly isolated in recent years.
Mythopoetics about Barbie and Ken
How to explain the extent of this film's success?
"Barbie" as seen by Greta Gerwig is undoubtedly a very propulsive and vivid satire in which Mattel's doll served as a framework for postmodern play with a generally accepted and iconic part of the heritage of popular culture decades and decades ago, and with undiminished fervor, even these days, writes in the current double number "Time" in the text Anxiety dolls and sexualized capitalism Zoran Jankovic.
Quite simply, Greta Gerwig, if we leave aside the completely expected full hit of the highest brilliance in the domain of aestheticization and stylization, won perhaps the most significant battle - she managed to set this film strong and maintain it until the very end on the basis of striking satire, which under the question mark, and on the basis of the charm of a sure summer hit for much wider circles than the more impatient measurements of the potential of this film might seem, it puts a lot that blisters everything few thinking people whose eyes are persistently struck by the rigidity that now arrives under the guise of liberal thought.
To put it simply - everything in the film is an object of benevolent ridicule in equal measure - both Woke's frenzy, and the rigidity of machismo that lurks for every even remotely convincing opportunity to raise the essentially unthreatened patriarchy from its knees, and consumerism, which in its unscrupulousness does not care about finesse, at least not to the point where it can somehow be monetized, and the same applies to the very mythopoetics of Barbie, Ken and other insignificant companions.
MN/FoNet
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