One drunken night, in the early 2000s, in the ballroom of the "Taš" hotel, a friendly blonde singer mounted an accordion player. Ten years later, in Sofia, Lepa Brena, the biggest and so far unsurpassed pop star of the Socialist Federal Republic of Yugoslavia, descended from a helicopter with the words "Balkan" written in big red letters on the city's Levski stadium. In XNUMX, all of Serbia watched a live broadcast of a press conference where Brena and her husband Slobodan Živojinović announced that they had paid the ransom for their eight-year-old son, who had been kidnapped a few days earlier. These days, Fahreta Jahić-Živojinović, or Lepa Brena, a successful business woman, owner of the Grand empire, announces a great musical including back. The phenomenon woman, who is treated with equal interest by the tabloid press and serious sociological studies, will release a new album at the end of the month, and a documentary film about its recording. There are rumors about the publication of Brena's autobiography and a new sequel Come on da se we love. This is her fourth album since the end of the nineties, but the first since the collapse of the SFRY that was followed by a strong media and marketing offensive like the one from the time when she was at the peak of her career.
ČACAK, ČACAK: Recalling Brena's beginning, its first composer Milutin Popović Zahar says that Vladimir Cvetković, then a famous basketball player, called him and excitedly explained to him that "there is a singer who jumps on the guests and rides the accordionist in the Taš hotel" and that he, Zahar, he must meet her.
"They brought her so sleepy." She gave me her hand grumpily, she didn't even look at me. Let me hear what they are singing... It is a folk song, but it is not Lepa Lukić, there is no thriller. It's Abba, but it's not English. I see it's no use, that's not it. She had hearing, but it was not processed," Zahar describes his first meeting with Bren for "Vreme".
Zahar immediately got down to business: he changed the name of Brenna's backing band, the Lira Show, to Sweet Sin. Brena spent the following months in Zahar's apartment in New Belgrade, where she perfected her singing with the help of his wife at the time, singer Gordana Lazarevic. "In the beginning, I didn't know that I would make something out of her, but even then you could see that she had charisma." I had a big terrace and a swing on it. She sits down to swing, and the whole neighborhood lines up like in a movie theater and looks at her," says Zahar while pointing to the block of flats where his apartment was located through the window of a New Belgrade cafe.
Stanko Crnobrnja, the director of the last two sequels of the film, confirms that Brena is an undeniably charismatic personality Come on da se we love, describing several scenes he witnessed: “Exterior. Night. London. Approach to Chinatown. As he walks down a street full of nightclubs, towards a tall, blond girl, in thin, long heels and an ultra-short skirt, men rush out of the clubs, declare their love, wave, and whistle. Mounted transsexuals excitedly shout: 'That's the way to go, girl!' Interior. Night. Madrid. Flamenco bar. Professional flamenco dancers in the audience notice a beautiful, blonde girl. They insist that he join them on stage. The girl dances flamenco for the first time in her life, and she does so on twelve-centimeter heels. The audience and professional players are screaming with happiness."
BEAUTIFUL BRENA: First performances;…
SHUT UP, ARISES ČACAK: "I asked myself how I can make a star out of an unfinished singer and who is my target group," Zahar says. "It is the youth who flock to the city from the countryside and children. That's why I made the song Cacak, Cacak. It's magic, once you charm them, you get the job done. That's the formula. And I remember when I left for Kikinda, where Brena and Slatki greh were supposed to perform. I only had one stanza of the poem. I got on the bus with Cvelet and it just dawned on me. He asks me something, and I say: 'Shut up, Cvele!' I took out a piece of paper and a pen and started writing.” By the time he arrived in Kikinda, he had finished Cacak, Cacak. Brenna learned the song that afternoon and sang it in the evening. Zahar remembers that some Italians were sitting in that restaurant: "She sings those Abba songs, no one notices her, everyone is eating." Let's go Cacak, everyone in it! The Italians looked up, the waiters stopped, lowered their trays."
...with Minimax;
Not long after, Zahar takes Brena and Slatki greh to the "Hit Parade" at the Union House. "She had only one pair of pants, some blue, up to her ankles." That's what she came to the parade with. Lepa Lukić, Zorica Brunclik, Toma Zdravković, all quality singers, take the stage. Then Brenna and I appear with a small orchestra. Everyone is laughing, the musicians are joking, the audience is in shock. Journalists say that this is the end of my career, and I throw in: 'Write, Brenna is a hydrogen bomb!' Normally, we didn't get an award, but people left the Trade Union House and sang Cacak, Cacak. "
...with children;
From smaller hotels, Lepa Brena and Slatki greh moved to Hotel Jugoslavija, at that time the most exclusive place for performances of this kind. At the same time, they are recording the first record for PGP RTB. Cacak becomes a hit, but not everything goes smoothly. The recording of the aforementioned "Hit Parade" was broadcast on Television Belgrade, but Brena's performance was cut in the editing. Why, she explained herself in an interview: "All the singers were 'neatly' dressed, in long, formal dresses, except for me." I came in bermuda shorts that I sewed with my mother, my back was bare, and the T-shirt barely covered my chest. Basically, I got cut from the show because of that 'indecent' wardrobe. I was the only one they didn't show." The recording of the performance at the "Hit Parade" still made it to television, but as an object of ridicule. Alluding to Brenna's height and weight at the time, Milovan Ilić Minimax in the show "Mostly Clear" on several occasions shows footage of a building collapsing, followed immediately by a clip from "Hit Parade". "Minimax wanted to make fun of me, even at the expense of my diction, because at the time I didn't know how to pronounce 'ch' and 'ć' correctly. Practically, he made fun of me, made fun of me, convinced that I was untalented and that I was a 'zero'.
...at a concert in Timisoara
When there, it was with his 'TV comedy' that my great, unstoppable media rise began. "His unsalted joke quickly turned in my favor," Brenna later recounted.
Minimax continues to feature Brenna on his radio and television shows, adding the epithet "pretty" to her nickname. It turns out that the reaction of the audience was quite the opposite of what Minimax wanted to achieve, because his mockery was actually the best advertisement for the young singer. Minimax realizes the time is right to bring her on the show. After that, and officially, a star was born, and "brenomania" is gaining momentum.
...with a "barbie" with your own image
"At the moment when Brena appeared, several things coincided that helped her become so popular," Milena Dragićević-Šešić, culture and media theoretician, told Vreme: "A freed media was emerging that was now allowed to broadcast type of music, the huge market of SFRY with its capital... You also have guest workers who have already acquired some capital and need music that will visually correspond to what German commercial channels offer, while also containing what associates them with their homeland. Finally, it took a huge dose of humor, which Brenna possessed. She had different elements: she was a girl, a seductress, a naïve – she catered to all levels of the audience."
On the first album, recorded in 1981, the title song Cacak, Cacak was the biggest hit. Next, in 1982, Lepa Brena and Slatki greh, again in collaboration with Zahar, released the second album, which contains songs that are still heard today: Mile flights disco, Table cloths legs, Women iz London... The album sold a fantastic 780.000 copies, and according to Saša Popović, the leader of the band, the artist's fee was 1,36 million marks. Brena drastically changes her image that year: she adjusts her line, shorts and mini skirts become her trademark, and it is obvious that she put more effort into her stage performance. Also, in her appearances on television, it is noticeable that she works on herself: instead of a playful girl, viewers see a measured and decent, yet cheerful young woman. "Brena was always a smart woman, who loved success and was ready to work a lot on herself," claims Zahar. And Stanko Crnobrnja remembers her as a loyal, professional, disciplined, concentrated, but at the same time witty person who likes to tell jokes, likes Chinese food, smart horoscopes, bright music and elegant jewelry.
Such an image was threatened for a moment by a now legendary episode: the magazine "Osmica" published Brenna's picture on the front page, where her breasts were clearly visible under the piece of cloth she was wearing. Brena defended herself that such a thing was not her intention, she blamed the spotlights and the photographer who abused the situation. She even offered to buy the entire print run so that the picture would not go public. It wasn't worth it. That issue of "Osmica" sold out 600.000 copies overnight.
Despite, and perhaps thanks to, this scandal, Brenna's career in the following years is progressing unstoppably. Although she failed to win the national Eurovision Song Contest, the maxi single with the song Smaller, Chile in 1984, it sold 800.000 copies. The next album Bato, Bato breaks all records with a circulation of one million and one hundred thousand copies. At that time, she already ended her collaboration with Milutin Popović Zahar, and trusted manager Raka Đokić, a relatively unknown but promising director of the then Estrada "Kikinda", who became their new manager and executive producer. This cooperation will last until Raka's death, in 1993, an event that Bren still points out as the most tragic in his life.
Under Djokić's watch, hits Bosnian, Play Boron moje , Mine je lola zvezda rock and roll, Boy mi je a schoolboy i Say it mu da ga i love they made that album Bato, Bato be the best seller of Brenna's career.
CHEER YUGOSLAVIA: In 1985, Lepa Brena and Slatki greh became the first folk bands to enter the Sava Center: they played for 17 people 70.000 nights in a row. In the same year, at a concert in Mostar, in the city's large stadium, 25.000 people shouted: "We are Breninas, Brena is ours." The enormous popularity exceeded the borders of SFRY: instead of the planned performance in a hall in Timisoara, the organizers decided that the concert would be held in the stadium, whose record visit until then was 30.000 people. Brenna's concert was attended by 50.000 fans. That's where the legendary video came from, where Brena is standing on a crane above the stadium, and tens of thousands of Romanians are singing with her in pure Serbo-Croatian. Cheers Yugoslavia, the product of a renewed collaboration with Zahar.
The beautiful Brena tried her hand at the film. She had her first appearance in Tight skin Miće Milošević, otherwise the most watched in the former Yugoslavia, where she sang two songs. But a cameo in a comedy was far less than what she had to offer. Raka Đokić hires the same team that made it Tight skin and a film is born Does not have problem, whose main goal was the promotion of Brena and Slatki greha.
However, when Brenna and the film are mentioned, even today, the first association for everyone is the trilogy Come on da se we love, in which Brenna plays herself. For the first time in our country, for the needs of the film, attractive, high-budget spots were shot, which were later broadcast independently of the film. Video for the song Come on da se we love, was made in two versions. The first was recorded in Dubrovnik, and the second, sung in English, was done in London. The film itself was shot in a fantastic number of locations: Budva, Lopud, Korčula, Zagreb, Sofia, Madrid, London, Istanbul, Nairobi, Miami. The reaction of the audience was, to say the least, fascinating. Describing the mass hysteria for Bren, Stanko Crnobrnja, who directed the last two sequels, recalls that the interest was so great that video clubs released these films by the hour, not by the day.
THE LAST YEARS IN: Brena is living the American dream, and Yugoslavia in its last years: "In those years, the whole society wanted to live the illusion of cheerfulness: those in the West are working, black people, there is a crisis everywhere, but it is forgotten that we also had groups for electricity and that we had to wait in the queues for detergent and coffee. Today in the collective memory it does not exist. And yet, that time carried the germ of what culminated in the nineties," believes Šešić.
At the end of the eighties, Brena was the undisputed star of the Yugoslav variety show. Confirmation of that status, and according to many the crown of her entire career, arrived in August 1990. The multi-month tour ended with a concert in Bulgaria, where the now legendary helicopter landing on the Levski stadium took place. Hardly anyone could forget: Brenna in a short black dress with gold decorations, loose hair, on dizzyingly high heels gets out of the helicopter. Sweet sin is already on stage and playing. Brena runs around the stadium, climbs onto the stage and begins, barely perceptibly out of breath: "A small village, a green meadow, near the Morava disco club...". As if in a trance, 85.000 Bulgarians sing with her Mile flights disco.
At the premiere of the film Come on da se we love, Brena met tennis player Boba Živojinović, whom she would marry in 1991. The marriage to Boba coincided with the beginning of the war. That was also the beginning of the end of Lepa Brena, as we remember it. She goes to America with Bob, where she gives birth to her son Stefan Emerald in May 1992. A few days after giving birth, she returns to the country with Bob and the child. It was JAT's last flight on the regular New York-Belgrade route before the sanctions were imposed. During the war, as with many public figures, various rumors were spread about Brenna about whose side she was on. Of course, none of them were true. "I don't think there was a decline in her popularity, but other stars came." Someone who sang 'from Vardar to Triglav' is not a handsome nationalist icon. But that does not reduce her popularity. It was difficult to survive in those times, but through work she overcame what would have been a death sentence for some others," says Šešićeva.
In the nineties, she recorded three more albums, but today only the most ardent fans remember those songs. To some extent, a hit could be singled out Ja I do not have Second sun from 1994, which, according to Brenna's claims, is dedicated to her husband and son, but many have recognized a different symbolism in it. One of the last "memorable moments" in her career was the concert at Tasmajdan when Brena was a hit You turn mi back she sang attached to a fifteen meter high cable.
The market fell apart because the country she was singing about no longer existed. The coincidence of the breakup of Yugoslavia with the decline of Brena's popularity is another testimony in support of the thesis that for many this woman was one of the symbols of Yugoslavia or, as Zahar says, "the last pillar of brotherhood and unity." However, Brenna did not allow herself to fail. Once again confirming what everyone who worked with her points out - that she is an extremely smart and capable woman - she did not sit idly by. She used her departure from the show first to devote herself to her family, and then to developing the family business. He occasionally appears on TV Pink, most often in his Grand Show, but these appearances are carefully dosed, mostly around New Year's or on some other special occasion.
GOOD MORNING, BARBIE: How did Brena become and remain the biggest star of the great Yugoslavia?
"Brena is the first entertainer who translated newly composed folk music from the countryside to the urban environment." It is also the first on which a marketing tactic was applied, which is not typical for neofolk but for garage rock. Also, the first attracted people who were not listeners of neofolk music to concerts. At other folk concerts, when the interviewers talked to the visitors, no one apologized for being there and listening to such music, and at Brenna's concerts, people hid, said that they happened to be there by chance, that they got a ticket by chance..." says Milena Dragićević-Šešić.
Applying the proven "good morning bazaar on four sides" formula, it could not fail. Intellectual snobs criticized her for spreading kitsch and bad taste. For nothing. Kitsch was indeed a card she played and used very consciously and abundantly. Definitely, she is the first, and perhaps so far the only one in this region, who fully understood all the rules of show business. Beautiful Brena was a character that Fahreta Jahić created and successfully played for almost three decades. And she herself, in the interviews she has given in recent years, makes a distinction between herself and Brena. He often talks about the latter in the third person. Recently, describing the album due out this month, she said: "It will be what I think Beautiful Brenna should be in the 21st century."
The Americans, who invented show business, have their icons, Esther Williams, Marilyn Monroe, Madonna... We had Brenna who was a bit of everything. Depending on the occasion, she is also something of a Bond girl, Charlie's Angel, Modesty Blaze and, in general, every female character who has left a mark on popular culture. If you don't believe in that, let him look Come on da se we love, and will see Brenna jumping into the sea as easily as an otter, beating up villains, and singing and dancing in the most feminine toilets imaginable, leaving everyone around breathless.
Men loved her because she is the prototype of a Balkan beauty, tall, long-legged, and yet with a little salcet here and there (mostly where "it should be"). Women identified with the "gentle woman", whose beauty lies in the heart, "not in the body, not in the hair". At that time, the "ruling", working class, mainly those who came from the countryside to the city, recognized themselves in the verses "the accordion plays at the disco", "he says to me, my lanes, your shoes fit well, your dresses are as thin as those of a town girl ". Kids loved Brenna for her upbeat and sing-along, "fast-paced" hits. The girls recognized in her what made them love barbies: a long-legged blonde in the kind of clothes they would dress their dolls in. Today, everyone loves Brenna because it is a symbol of a time, which was neither so long ago nor so great, but all the horrors that happened in the meantime buried it deep in the memory, like the last moment before the disaster, when we were all happy, carefree, tall and blue. Just like Brenna.
Brennie can be criticized for kitsch, snobbery, lyrics bordering on good taste, but all those objections fall into the water if the first premise is that she never intended to be an artist, but above all an entertainer.
One more thing is indisputable: everything Fahreta Jahić-Živojinović has earned with her own hands. Villains would add – and with their feet. Maybe. But, what are those legs!
(PRIMARY SCHOOL IN BRČKO: Fahreta Jahić (head behind, left side) and Branko Ćopić)
Fahreta, the third child of Abid, a medical technician, and Ifeta Jahić, a seamstress, was born on October 20, 1960 in Tuzla, and completed elementary school and high school in Brčko. As a girl, she learned to embroider Wheeler's tapestries, she practiced basketball, she loved school, she wanted to study medicine, she appreciated Branko Ćopić, but also the poems of Đorđe Marjanović, Josipa Lisac, and Kemal Monten. She started singing at dance parties, and she achieved her first success - the first prize - at the local competition of Young Builders for the performance of Kemal Montain's song.
She came to Belgrade to study geography. From that period, he remembers penury, phases of loneliness and nostalgia, but also new acquaintances, flirtations and sit-downs. During one of those phases of despair, a friend from Brčko came to visit and told her about some phenomenal band Lira Show that plays there. She packed her bags and returned to Brčko, to go to their performance that same evening. In order to show them that she has talent, she sang a song by Tina Turner.
Lira Show, a bar band, played both domestic and foreign songs, both fun and folk songs. Brenna didn't know the folk songs, but she promised to learn them. And everything was going great, until the parents objected to the darling's desire to become a bar singer. The split follows, and the Lira show continues solo performances. At the beginning of April 1980, the band arrived in Bačka Palanka, where they were supposed to play in a hotel. But the hotel was plastered with posters about some mysterious singer. Since during the evening the hall was filled with men who were waiting for the "female", band leader Saša Popović had already planned to secretly leave Bačka Palanka. And then the receptionist sent him a message: "Brena has arrived from Brčko. He's looking for you!”
According to her own story, Brenna got her nickname, and later her stage name, in high school. She was coaching basketball, the coach couldn't remember her name, so he called her Brenna. The origin of this name is not very clear. According to the data from the book Neofolk culture Milena Dragićević-Šešić, Brena can be a nickname derived from the name Obrenija. At the same time, it is also a nickname for a girl with curly hair ("brenovati - to make waves in the hair with a curler, to curl", Dictionary Serbo-Croatian language, Novi Sad - Zagreb, 1967). In the XNUMXs, the beautiful Brena appeared as a character in the entertaining show "Veselo vece" on Radio Belgrade. Reporter Rafajlo Raf Maksić, the character played by Mija Aleksić, reported from the pageant for the Miss Village of Gornja Rekavica, in which the beautiful Brena was the winner. According to the stories of the elders, because of the synonyms of breaning and curling, until the "Merry Evening", Brena was a common name for sheep.
The family company Grand Slam Group was founded in 1996, and Fahreta and Slobodan Živojinović each have a 50 percent stake in it. Since 1998, Grand Production has been a member of that company, in which the director and leader of Slatki greh Saša Popović has 49 percent of the ownership. According to the data that Popović presented recently in an interview, Grand's turnover last year was between five and six million euros, "of which about 35 percent remained 'clean'." In fact, last year's profit of the company was about one and a half million euros, and among other things, the income from the "Grand revue" contributes to this, which, according to Popović, is sold twice a month in a circulation of 85.000 to 100.000 copies and has no remittance.
The company owns a factory for the production of CDs and DVDs, but Popović says that the biggest income comes from marketing. Grand has 42 employees, and the average salary is around 400 euros.
From the beginning of their business ventures, the Živojinović couple introduced to the domestic market, among other things, "Red Bull", hot pants (for losing weight), became a representative of Mercedes, and in 2002, a representative of Ford.
(WEDDING OF THE DECADE: Jan Tirjak, Slobodan Živojinović, Lepa Brena and Raka Đokić)
Lepa Brena and Boba Živo-jinović met at a time when they were both at the peak of their careers. They immediately became a "golden couple", regardless of the fact that Boba was already married at that time. Of course, various gossips did not pass them by, so word spread that Brenna gave birth to a child out of wedlock. The imagination of those who gossiped about it went so far as to say that she had given birth to a black child. She denied everything, but she also had a good time: the front pages with Brenna holding a baby in her arms alternated with each other, and each time it was a different baby. That it was a fabrication became clear when a picture of him holding the aforementioned black man appeared. The "Wedding of the Decade" was held in December 1991 at the Intercontinental Hotel in Belgrade. Boba's best man was the famous tennis expert Jan Tirjak, and not, as many people mistakenly remember, Boris Becker. However, Becker is remembered for the most impressive gift: the latest Mercedes model wrapped in cellophane, with a huge bow. Brenna's best man was Raka Đokić, whose managerial spirit did not rest here either: a videotape of the wedding was published. Brena wore a Dior wedding dress, and Stanko Crnobrnja was behind the camera. The entire income from the sale of the cassette went to humanitarian purposes, thus shutting the mouths of those who criticized them for "selling intimacy". This trick will only be invented a decade and a half later by Hollywood, namely Angelina Jolie and Brad Pitt, who sold pictures of their newborn child for five million dollars and gave it all to charity.
"In the former Yugoslavia, I liked that we had six republics and two provinces, a stable currency, open borders, a passport, and no one asked us for a visa." Similar to the former Yugoslavia, united Europe lives today"
(Picture - "BEAUTY IS TRANSIENT, WHAT WE ACQUIRE FINANCIALLY REMAINS": Lepa Brena)
"WEATHER": How much similarities have got Beautiful Bren i Fahreta Jahic Zivojinovic?
PLASTER BRENA: They are compatible and necessary for each other, like identical twins. What one lacks, the other will make up for. Beautiful Brenna has always been my "other self". Beautiful Brenna gave me the freedom to be openly lucid, openly sad, openly happy. That I don't hide it in myself. We were brought up in such a way that everything that happens in your inner world and in your family is generally not nice, you should hide it in yourself and be silent because it is a shame. Beautiful Brena helped me to share all my sorrows and joys, happiness, love and pain with the audience. It's a great valve.
To many su, Kada se grapefruit SFRY, first associations Tito i Bren. How iz today perspective you are watching na tu country, u sentimental, ali i u market meaning?
In time, I got to know the former Yugoslavia, both sentimentally and commercially. My tour lasted nine years: from 1982 to 1991 when I got married. Economic parameters were different at that time, and they are different today. I adapted to both situations, because I think the characteristic of intelligent people is to adapt without losing their dignity. In the former Yugoslavia, I liked that we had six republics and two provinces, a stable currency, with one president who led a phenomenal foreign policy. Back then, we had open borders, a passport, and no one asked us for a visa. I would not comment on internal politics, let people smarter than me do that. I know she was much calmer, and maybe I was too young to understand the circumstances of the time. I will leave that to the politicians, because I have another task on this planet. Similar to the former Yugoslavia, united Europe lives today, if we exclude Ireland, which refused, but everyone has the right to be for and against. In essence, it is a system without borders, they have a convertible currency and they have a presiding state. I think that doors should never be closed to people, that you must respect the right to a different skin color, religion, all that diversity, the right to religion, personal identity, the right to origin, the right to personal dignity is protected by law everywhere. We are only now facing it and are still basing ourselves on some past, while the world is taking great strides forward.
Beauty is fleeting, and what you have acquired financially thanks to your work remains. I felt the market moment in 1982 when I did a big Yugoslav tour with Rak Djokić and Slatki Greha. What the balance was, I could really see then, because I lived like that for nine years. Of course, when Yugoslavia fell apart, it was funny to work. I didn't see the point in working in these areas and I turned to a convertible market, I sang all over the world, except here. Since I am wanted in the former Yugoslavia wherever I go, I plan to unify that market, because I have invitations from all the former republics, and I will do that with this new album. Of course, depending on what position the album will take and whether the audience will recognize the emotion I tried to convey. What I do best are concerts. That's what keeps me alive all this time.
Announced th da will songs na novom album biti customized yours years i sentiment. How je Bren u XXI century?
This album belongs to my maturity and emotion. I wanted to take a look inside. What people can read and see about you is always sweet and beautiful. On the front pages, we are dressed in the most beautiful wardrobe, we smile, but a look from the inside means seeing and feeling what it's like when you're always at the beginning. It is important that you maintain that balance, that you are successful at work, and at the same time a good mother and gentle wife, that you have some time for yourself, for your friends. At the same time, you must not fall into the trap of being a servant to everyone but yourself. It's a big thing when you can say: "Yes, I do what I do and I love my job and I feel great even though I have wrinkles!" This world is not tailored to the average woman, because as soon as you get wrinkles, you are immediately stared at. I am happy that in the 21st century, the time is coming when women get positions in all spheres of society. Today, women are equally good as chefs and astronauts. For long enough they were just good housewives and if they were younger, good lovers. I like that progress. I feel good at my age and I want to convey that with this album.
They proved it th se i u business. And if se u Serbia sve more speaks o successful women, u various analyses i studies, vessel se sete retko or never.
I think there is a small disproportion when it comes to women who run factories, or work in the field of economics and when we talk about women who are in the world of show business. They often put me in the category of "powerful women in Serbia", whatever that means. I think there are too many of me in the media. I try to make it a real dose, because everyone knows that I have my own show and that I can appear whenever I want. The audience knows that I don't like to go on TV, unless I have something to say or show. I also avoid public appearances if I consider that it is not my field of interest. It can be boring like eating the same cake several times a day.
