Cheap and fast, that is the characteristic of the Chinese application for online shopping Shane, which has also come to Serbia. Shane also has his own fashion brand, and as of 2022, it has generated revenue of $24 billion, which is almost the same amount as established clothing retailers Zara and H&M
After being thanks to a very aggressive advertising campaign application for online shopping The topic in just a few months has become an almost indispensable way purchases with a large number of citizens, another Chinese online shopping platform will appear in Serbia - Shane.
The use of Shane was made possible by the agreement that the Public Company Post of Serbia concluded with the Hungarian Post in mid-August.
The company stated that this agreement, and thus the use of the Shane application, will mean faster and easier delivery of goods for users, which will be delivered to the user's address within 72 hours after the completion of the customs control procedure.
It was also stated that the network of JP Pošta Srbije will expand from the current 500 to 1000 parcel machines intended for the delivery of parcels by the end of the year.
Success thanks to Generation Z
Shane is primarily known for selling relatively inexpensive clothing, and the platform's success is due to its popularity among Gen Z consumers.
The company was initially not involved in design and production, but sourced products from the wholesale clothing market in the Chinese city of Guangzhou.
Since 2012, Shane has started to establish his own supply chain system and transformed himself into a retailer. The company has established its supply chain in Guangzhou with a network of more than 3000 suppliers, but has also faced serious criticism for allegedly abusing child labor.
In 2022, Shane will generate revenue of $24 billion, which is almost the same amount as established retailers Zara and H&M.
Shane's worth was estimated at $100 billion that year, and according to Bloomberg Businessweek, Shane's business model benefited from the trade war between China and the United States, especially in terms of tax breaks.
In recent years, Shane has faced lawsuits accusing the company of copyright infringement and trademark misappropriation.
It has also faced lawsuits involving competition, product safety and allegations of tax evasion, labor law violations and human rights violations.
Hundreds of thousands of products available
"The Guardian" writes that Shane is the most searched clothing brand on Google, the largest "fast" clothing retailer in the US and one of the most popular shopping apps in the world.
Shane's website has dozens of categories such as women's clothing, curvy clothing, home, kids, men's and beauty, although it is primarily geared towards selling women's clothing.
There are hundreds of thousands of products available on Shane, and many of them are sorted into original Shane collections. There are, for example, monochrome knitwear and tracksuits with cutouts, but also clothes with delicate floral prints, lace and bows.
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