Preference in shopping on the Internet is given to local online sellers, the most important are the prices, the most frequent customers are women, and the customers' attention is mostly attracted by clothes and shoes of well-known fashion brands
Serbian citizens spent over 540 million euros on online shopping in just three months, the National Bank of Serbia announced. Serbs still shop mostly in domestic online stores, but the Chinese Temu undoubtedly had an impact on the jump in online shopping
Cheap and fast, that is the characteristic of the Chinese application for online shopping Shane, which has also come to Serbia. Shane also has his own fashion brand, and as of 2022, it has generated revenue of $24 billion, which is almost the same amount as established clothing retailers Zara and H&M
The theme is designed in such a way that it causes potential customers a certain amount of anxiety that they will miss the opportunity to order the goods at a time when there is a discount for those items. The app works on the principle "you have very little time left to buy these amazing products"
By searching different platforms on the Internet, you can find a platform that gathers small producers of food from Serbia. On this "online market" people can buy domestic products from all over the country
In Serbia, as many as 48,2 percent of citizens do not buy goods online at all. Slightly more than 30 percent do not use cashless payment at all
