Photo: AP Photo/Kiichiro SatoManaging Twitter is like a rollercoaster ride. Advertisers are back after a stormy period, business is running without losses, and the company is ready for sale - if the right buyer appears
Twitter owner and serial entrepreneur Elon Musk, gave an interview to the British BBC in which he pointed out that he would sell this company if the right buyer came along.
High level of pain
Musk candidly described managing Twitter to reporters as "quite painful," likening it to riding a roller coaster.
The second richest man on the Forbes list is the owner of the car manufacturer Tesla and the rocket company SpaceX, a He bought Twitter for $44 billion in October 2022.
Asked if he regrets buying Twitter, Musk said the "pain level is extremely high" but also that "it's not boring, it's pretty exciting."
"It's been really stressful the last couple of months," he added, but said he still thinks buying that company was the right thing to do. He said things were going "reasonably well", stating that usage of the platform had increased and that it was "working".
Musk complained that he is very burdened with work, which is why he sometimes sleeps in the office, on the couch in the library "where no one goes."
Company at zero
During the interview, there was also talk of the decision to add a label to the BBC's main Twitter account describing it as a "government-funded media outlet", to which Musk said: "I know the BBC is generally not happy about being called a government media outlet." .
The British corporation has contacted Twitter about the flag on the official account to resolve the issue "as soon as possible".
As for Twitter's finances, Musk said the company is now "close to breaking even" as most of its advertisers have returned, which should encourage a prospective buyer.
He also said that one of the toughest challenges was reducing the number of jobs from about 7000 when he bought the company to about 1500. The departure of many engineers since Musk bought the company has raised concerns about the stability of the platform.
Musk admitted some mistakes, such as interruptions in the operation of the platform.
But he says the outages didn't last long and the platform is currently working fine.
NW/Fonet/Free Europe
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