Platform X, formerly Twitter, announced that it will allow political advertising for candidates and political parties in the United States and expand its security team ahead of the 2024 US presidential election.
Before Elon Musk bought Twitter, the platform had banned all political ads globally since 2019.
In January, the ban was lifted and ads with a purpose were allowed, for example in the US ads that raise awareness about issues such as voter registration, Hina reports.
The new decision will allow the social network to increase revenue at a time when many advertisers have fled or reduced spending on the platform, fearing that ads will appear next to inappropriate content.
It was also announced that the team to combat content manipulation and "new threats" will be increased.
A global center for transparent advertising will be established, which will allow users to see what political ads are published on the platform, and further political ads that spread incorrect information or seek to undermine public confidence in elections will not be allowed.
BG/FoNet
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