energy drinks, cans

Christianity in marketing

14.July 2026 Anja Mihic

Praise Jesus, have an energy drink

Energy drink brands in the US are putting biblical quotes on their cans to "spread Christianity". It is not completely clear whether we are talking about sincere Christian missionaries or clever marketing

Marketing of tomorrow

28.January 2026 Uroš Mitrović

Futurism as a new reality

The marketing of tomorrow is not about chasing trends, but puts people at the center, relying on technology, data and early signals to see possible scenarios of the future

How to succeed

06.January 2026 Dragan Radovancevic

Psychology in the service of inequality

Each decade brings its own messianic theory that will finally reveal the formula for success in life. And each, under the skeptical gaze of other scientists, fell apart like a house of cards. But what is fascinating is not their decline, but society's hunger for such explanations

Expo 2027 banner

Expo 2027

01.January 2026 KS

Expo terminated the contract with McCann

The company EXPO 2027 doo Belgrade and the consortium led by the McCann agency mutually terminated the framework agreement on the provision of marketing services, Nova reports.

Marketing

12.November 2025 Uroš Mitrović

The end of advertising as we knew it

If the algorithm today writes texts and creates visuals, and the user himself shapes the content, what remains for the agency that was once the key mediator between the brand and the audience?

Chronicle

05.November 2025 BB / IM

Our hunger strikes: From Vuk Drašković to Dijana Hrka

The hunger strike remains a symbol of extreme political and personal protest in Serbia. But the calculating moves of some politicians have led to the fact that the public is finding it increasingly difficult to recognize its seriousness, as in the case of Diana Hrka, who is fighting for justice

Handcuffs, arrest

Arrests in Serbia

19.February 2025. Ivica Petrovic / DW

The fight against corruption as government marketing in Serbia

The President of Serbia, Aleksandar Vučić, once again announced a decisive fight against corruption, activating the prosecution and initiating arrests. However, experts point out that this is a temporary move, aimed at reducing political tensions, and not an essential solution to the problem of systemic corruption.

Analyze

21.May 2024. Andrei Ivanji

Marketing the Genocide Saga in New York: Let the Fight Be Unceasing

When asked about the resolution on Srebrenica in the United Nations, the Minister of Foreign Affairs of Serbia, Marko Đurić, "expects a tough fight until the last moment", as if inviting Serbian fans to breathlessly watch the game on which their future depends. It doesn't matter that it was lost in advance, the heroism and beauty of the game of Serbian President Aleksandar Vučić will be celebrated

Tito and the public

19.July 2023 Ivan Ivanji

The best bad speaker in the world

The public appearances of the president were seriously prepared. Individual ministries or other institutions made written proposals, and the commission in his cabinet, which we called the "marshal", would clarify everything. Tito gave speeches in public relatively often, but always on a specific occasion, sticking to the topic, always presenting the position of the president of the country. He would rarely deviate from the pre-written text. Those performances never turned into some sort of chat with the audience, no matter who he was talking to. I got the impression that he hated reading the speeches they wrote for him, even though he would look at them first and approve them

The role of the army in regime marketing

12.July 2023 Davor Lukacs

Corporal gap

"What did we gain by transferring the 72nd Special Brigade from Pancevo to the administrative line with Kosovo? They cost the daily wages of soldiers and elders, the Polish kitchen costs too... Or the 63rd Parachute, instead of training, it squats in some trenches without meaning or purpose, as if they were infantry units. All this has consequences for the morale of the soldiers," a retired colonel of the Serbian Army told Vreme