Almost five million people immediately followed Donald Trump on TikTok. Joe Biden has been around for a long time, and he only has three hundred and fifty thousand followers. Although both of them in the presidential campaign promise to ban this platform, they are very active on it
Every US president has a duty to try to ban TikTok. Until he succeeds in doing so, he is obliged to use it to the maximum for the promotion of his political goals, especially in the pre-election campaign.
If the US Constitution mentioned social media, they would have to introduce this amendment, judging by the behavior of the two main contenders for the White House. The news of the week is that Donald Trump opened an account on TikTok, the platform he first wanted to ban because users and opponents mocked him there. He was met on TikTok by Joe Biden, who has already started the process of banning that platform. User interest is ten to one in favor of Trump, and that's figuratively speaking. Almost five million people immediately followed Trump; Biden has been around for a long time, and he only has three hundred and fifty thousand followers.
Does that mean Trump will blow away Biden in November? Not at all, say social media experts. User interest on TikTok does not automatically translate into votes. First of all, because a large number of users of this network do not have the right to vote, they are minors, and even those who are of age are not too interested in voting. These are members of the Z generation, the least determined and most passive voters. But that's why they indicate well the trends and mood of society in general. It shows great interest in everything Trump does, and his team knows what the audience is interested in. The first post was about Trump's arrival at a wrestling match where the audience enthusiastically accepted him. Biden's posts are mostly bashing Trump and most are made by influencers.
Both the Americans and the British, so the "Guardian" these days is forecasting or rather wondering if this will be the first TikTok election. We are talking about the general elections scheduled for July 4, of course. Both major parties and their leaders became active on this network immediately after the election was announced. "Guardian" journalists note that the election was announced at the right time, at least as far as social media is concerned. When it comes to ads, the main season there is in October and November, but not because of the US election, but because of Christmas, and it's much more expensive to run a campaign then. Also, unlike Meta and Google, TikTok does not allow politicians to advertise, so they have to navigate there and find ways to appeal to the audience. The main complaint of the audience is that their posts are rather uncreative, i.e. they mostly post mimes, while the actors of the election are very little personally involved. The exception is Rishi Sunak, the current prime minister, who also does not miss the opportunity to show how he does not fit into everyday life.
Selling bicycles or a political agenda on TikTok requires a similar approach, insiders say. You need to make authentic videos, preferably with a mobile phone, as spontaneously as possible. It's not good if they're too polished, so if you're hiring professionals, and you have to hire them, look for those who can create content that doesn't look professional at first glance. Be sure to hire influencers who will amplify your message to the max and communicate with your followers. The most important thing is to be active and present every day.
The biggest problem with campaigning on social media, especially on TikTok, is that mockery, mockery, political incorrectness, anything that activates adrenaline in the electorate works best there. And regulation practically does not exist.
Everyone agrees on one thing. To whom the campaign in X-Twitter lies ... there is nothing special to hope for. Although Elon Musk has made all the freedom possible, the impact of this platform on spreading political ideas to the masses is small. So small that even Trump, for whom Twitter was the main channel of communication during, some would say, his first term, did not return to him.
Justice must never again depend on who is in power, because it applies to both "ours" and "theirs". The winners fought for it. Other affairs can wait, even if it is foreign policy - Europe is here, it will not run away
All this is the logical cause of Vučić's hysterical reaction to the mention of regulating the local media space. A mild attack on Prva and Informer televisions led to protests by "loyalists"
When "Because I say so" or "Because Freud says it differently" becomes a sufficient argument, it destroys in one fell swoop everything that has been worked on for several centuries: the importance of verification based on objective and rational parameters, respect for different points of view, a culture of dialogue, basic equality between people, replacing dogma with doubt and free research
The Higher Public Prosecutor's Office in Belgrade ordered the collection of information on reported abuses. We are looking for documentation from Partizan and the Football Association of Serbia, as well as checking whether the entire agreed amount has been paid to the club.
At the moment when the institutions of the Republic are destroyed, when Vučić's octopus is still alive, when people are disgusted by the injustice and the stench left behind by the Essenes regime, we have, as Machiavelli said, only civic virtue as the fuel with which we can return to the beginning
The four independent members of REM are an example of perseverance and civic responsibility. Rodoljub Šabić even, upon leaving the premises of REM, after the sentencing of the Informer, experienced that the Essenes insulted him, hit him with their hands and feet. But that too will soon be over
Vučić pardoned the batterers and Dijana Hrkalović. The election winners should abolish the sultan's power that allows one man to run afoul of the entire judicial system
Interview: Branko Stamenković, public prosecutor of the Supreme Public Prosecutor's Office
A black picture and the breakdown of the rule of law subscribeThe archive of the weekly Vreme includes all our digital editions, since the very beginning of our work. All issues can be downloaded in PDF format, by purchasing the digital edition, or you can read all available texts from the selected issue.
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