Raiffeisen bank is the best retail bank in Serbia for 2026 in the selection of the renowned world economic magazine "Euromoney" (Best Retail Bank)
The recognition is given as part of the Awards for Excellence program, the magazine's global platform for measuring success in the financial industry.
The President of Raiffeisen Bank's Executive Board, Zoran Petrović, says that the award is the result of the quality and reliability of services that the bank provides to citizens, trust and constant investment in innovation and improvement of the user experience.
"Since 2001, since we have been doing business in Serbia, a lot has changed - time, market circumstances that require faster adaptation, innovation has become an essential issue of competitiveness. The only thing that has not changed is the curiosity and willingness to learn of the people who make Raiffeisen what it is, an organization open to new ideas and new technologies on which the future of finance is increasingly based. This quality is what sets us apart and was recognized by the citizens, as well as by the jury of Euromoney magazine," said Zoran Petrović after the award ceremony in London.
Jelena Aksić, member of the Executive Board in charge of doing business with households, small businesses and entrepreneurs, points out that she is extremely proud of the entire Raiffeisen banka team. Behind the "Euromoney" award for the best retail bank in Serbia, according to her, is a huge effort and constant review of existing solutions.
"Teamwork makes us more creative and resistant to all challenges, and the award additionally motivates us to continue to move in the direction of digitalization and automation with, at the same time, exceptional service in the branches," points out Jelena Aksić.
We have created, he adds, products that simplify people's lives, such as a top-notch mobile application, the possibility of a loan being realized in just half an hour, or that our clients can very simply shop online or in a store and pay in installments. In the last five years, clients have opened more than 300.000 iAccounts, a completely free checking account that is ready to use in just 15 minutes.
"All this time we have been working on improving the user experience so that every client's interaction with the bank is intuitive, fast, and understandable. I believe that it is through such quality of service that we build trust with long-term clients and enable young people, especially those entering the world of banking for the first time, to simply gain knowledge about finances and make responsible decisions," notes Jelena Aksić.
As stated on the website of "Euromoney" magazine, the victory brings confirmation of quality, highlighting best practices and innovations, while at the same time strengthening leadership through confidence in the industry.
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