Serbian President Aleksandar Vučić will perform live on TikTok for the first time on Friday. He announced himself, feigning relaxation, humanity, modesty and humor, adapting to a platform close to young voters above all, those who have been carrying a rebellion against his regime on their backs for over a year.
He jumped out of the fridge (you remember the campaign video from 2022), he spoke recently from Davos on social media in the style of a real estate agent to show off where he's staying, only last year he addressed himself through small screens TV receiver more than 400 times, and now he decided to address the voters in another way.
President of Serbia Aleksandar Vučić scheduled the first address and live chat on Friday from 18 p.m TikTok, a network that until recently was considered a reserve of dance challenges, make-up and pets, and today looks more and more like an improvised world assembly in a vertical format.
He announced himself, feigning relaxation, humanity, modesty and humor, adapting to a platform close to young voters above all, those who have been carrying a rebellion against his regime on their backs for over a year. Vučić's new foray into TikTok could be interpreted as another signal that the fight is closer.
The president is not new to this social network. On the @jasamaleksandar account, with more than 350 published videos, more than 211 thousand followers and 4,4 million likes, Vučić has been practicing a short form and a direct look into the camera for some time.
Now he goes a step further: live in front of an audience that doesn't applaud but sends hearts, emojis and comments that change at a speed unlike any parliamentary debate, nor any address to the press.
And while recently in one of the guest appearances on the national service the president gave a eulogy about himself, saying, among other things, that only he knows what the country is, in the announcement for the live on TikTok he now admits that he is not the best at recording himself and that he deals with things that he "can't really do". And he adds that he will comment on "various miracles". At the end, he states that he "doesn't know what else to say".
@jasamaleksandar Save the questions ✍️ 📅 Friday, January 30th ⏰ 18:00 - see you live! #jasamaleksandar #tiktok #tiktoklive #tiktokviral #srbija🇷🇸 ♬ original sound – I'm Aleksandar
What will he say in that first live performance on the network that his good friend, the president of France Emanuel Macron, happy to use to address the people? And how, for example, will Informer report on it? It may also have a live stream of the president's historic TikTok live.
Judging by the comments on the announcement, TikTokers can't wait for this historic moment - some to deactivate their account at the time or get away from their phones, others to show the president love, and some, like one single mother, to discuss aid.
Already 15 hours after its publication, the announcement has collected more than 900 thousand views, which ranks it among the most viewed clips on Vučić's TikTok.
What will happen on Friday the 18th?
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