On the website of the Film Center of Serbia, it is noted that the film Last shooter aired for two weeks and was seen by 15.347 viewers. The distributor of the film is Blitz film&video, whose head office is in Zagreb.
An overview of today's cinema repertoire shows that the film is shown only in Takwood and in CineStar cinemas in Belgrade, Novi Sad, Zrenjanin and Pančevo.
In the MTS hall and Cineplex, as well as in the smaller halls, it is not there, and it was never there.
Last shooter is a domestic film, the main actor is the very popular Nenad Jezdić, the film has a big advertisement, a catchy theme, so it has all the prerequisites to be enjoyed, so it is unusual that it is not shown all over Belgrade.
A possible reason is the competition between the local large cinema chains and Zagreb's CineStar.
Last Wednesday, at the meeting of the Board of the Cinematography Group of the Serbian Chamber of Commerce, they compared the number of seats in cinemas where Last shooter and the number of specified viewers, and concluded that something did not add up.
"The board concluded that inaccurately reported viewership data, in addition to undermining the credibility of the Film Center of Serbia's report, may also jeopardize the objectivity of competitions that serve to stimulate the screening of domestic cinematographic works," reads the memo from the Cinematography Group of the Chamber of Commerce.
Since this group asked the Film Center of Serbia to "adequately react and take measures within its competence", FCS replied that "it does not deal with physical monitoring of the number of viewers, but exclusively administers the lists submitted to it by all distributors working in our cinema market".
At the same time, FCS appeals to everyone to determine as soon as possible where the problem with the reported number of spectators arose and jointly remove possible anomalies so that these unpleasant situations do not repeat themselves in the future.
The distributor Blitz film & video Serbia did not explain whether the allegations about the "illogical concentration of sold tickets" for the film are true. The last blow.
An attempt to find out whether these findings of the Chamber of Commerce are correct, and if so, why the distributor would need to show a higher audience for his film than the real one, was unsuccessful.
In the Belgrade branch of Blitz Film, whose head office is in Zagreb, only the secretary is available, who promised on Friday that she would forward our question and that we would receive an answer. Today, she replied that the central office in Zagreb sent a response, but she did not know to whom - whether to the media, whether to the Serbian Chamber of Commerce...
In this whole story, the film suffers, neither to blame nor to blame.