In terms of television, the past week was full of examples of media absurdity. Of course, the search for logic and reason is a fruitless job if you are a viewer of a domestic TV program, so I wonder if it is about systematic listening or about a special logic, which I do not know. In short, I once again felt like an idiot in a society where everyone understands what they are talking about, and I didn't make the cut. I hope I'm not the only one, so this is more of an appeal, silent or loud, for meaning. Do you feel the same way?
Let's start with the simplest things. An animated video about air quality is broadcast before Dnevnik.
The City Public Health Institute of Belgrade gives us advice on how to live with pollution!!?? This is the same institution that for more than a decade assured the citizens that the level of pollution was normal, and then "acceptable", they came up with their scale of the level of pollution, to finally admit with this video that nothing was done and that we will now live with pollution. Children and the elderly have to stay indoors, regardless of the beautiful days of the Michaelmas summer and temperatures over 20 degrees. The heating had not started, and we were already at the top of the world in terms of the degree of suffocation by different substances and types of PM particles. Recreation in the house, and in the car we turn on the button that recycles the same air. They admitted defeat, they admitted that for a decade and more neither this nor the previous government did anything to reduce the level of pollution.
Let's face it, the advice is logical, but the call to get used to pollution and live with it is deeply wrong. Remember the interdepartmental commission, and the minister for ecology who is still in her new mandate, but also all those before her. More than 15 years ago, my colleague Gorica and I had a tour of ecological black spots in Serbia - not one of them had improved even by a fraction. In Vrbas, I saw the destroyed Veliki Bački canal, the most smelly waste water stream in Serbia, in Valjevo and Užice caps from smog and pollution, turds are swimming in the Danube and Sava, in Bor acid is falling like rain, in Pančevo - everything in order from the refinery to the azotery, and so on, both before and during the heating season throughout Serbia. The season of gill breathing begins, they announced on television, like in the cartoon before Dnevnik during our childhood.
I experienced the second shock in the afternoon while watching TV Happy. It's not "The Matchmaker", it's not "Aktuelnosti", it's not "After Lunch", it's "The Topic of the Day", a new show. A studio decorated with US flags, as if Rocky and Apollo Creed are boxing, and the theme is, imagine, midterm elections, a hot topic for every Happy viewer. The key question is 'will Trump run in 2024? Whatever he decides, his campaign is ongoing on Happy, now Elon Musk will return his Twitter account and the victory is ours. Evidently, the neutrality was disturbed in the previous months, Happy heavily leaned on the side of Russia, so this comes to him as a leveling of editorial policy, especially when a delegation of businessmen from America comes to Belgrade with the US ambassador. For a long time, it was believed that in Serbia you have an inexhaustible reservoir of experts for Russia, whether it is about politics, economy, religion or military issues. We have experts for America as well, just so you don't think that they are some kind of NGO traitors, some kind of Rockefeller and Soros scholars and masked spies and traitors. All patriots, all from the government, it just seems that everyone prefers Trump, so when he (whatever) wins, it will be written in Cyrillic in America, and "Matchmaker" will become "Matchmaker"!
Finally, let's mention the famous Insta.tv, the new cable channel on Pink. Željko's team made it in 19 days and now it works, although no one is clear why or why. Some kids from club bands live in a new reality show, so they perform in front of some kind of jury like in Zadrugovizija. Some of them play great, some are club thugs, there is no subversion, rebellion or dissoluteness rock and roll life. Instagram messages flash at the bottom of the screen, viewers vote, and some starlets and co-workers act as presenters. If you watch a program with someone who is under 20, it will instantly tell you which profile is fake.
Željko showed that he may not fly over Belgrade in his flying object this year, nor will he shoot 100 films in his production, but he can create countless new Pink channels. Žex in the world of television is like Šešelj in literature, he doesn't even remember all the works or channels, the content is irrelevant, the title is important, essentially it is the only creative part. I would therefore suggest to expand the offer - "Pink Šešelj", with recordings from the Hague Tribunal, the presenter must be hidden by cubes and with a modulated voice, "Pink Bokan" - clearly, only Bokan speaks 24 hours a day, only the name says, do I have to draw, brother. "Pink pets" - starlets and entertainers show off their pets, beating puppies, kittens and other rare animals. Orthodox chihuahuas by Vesna Rivas, painted poodle by Zorica Brunclik, horses, pythons, lizards, who's who. "Pink ink - Pink beauty" - all aesthetic treatments in live broadcast, only for those with a strong stomach, something similar already exists on TV Dr at Joksimović, but the competition only brings quality. Eyebrows, lips, breasts, buttocks, lengthening and shortening, waxing, bleaching and juvenalization, hair transplantation, and in the children's term, a small school of tattoos. There is enough time until the end of the year, instead of 100 movies, let there be 100 channels, it's not bullshit, what Mitrović said, and it's not bad for one of the "Pink bullshit" channels, like some kind of the best of... Or a combined broadcast from all channels, where Žex becomes a DJ, then an inventor and finally an extreme athlete on wheels. You see, all you have to do is forget about any considerations and limitations, forget logic, and only then will you fully enjoy our TV programs.