Raiffeisen Bank was declared the Best Digital Retail Bank in Serbia for 2026, as part of the selection of the renowned international financial magazine Global Finance.
The bank won five more recognition in the World's Best Consumer Digital Bank Awards 2026 for: the best mobile banking application, the most innovative digital bank, the best digital product offering, the best integrated retail banking site and the best bank in the field of social media marketing and services.
The awards confirm the results of Raiffeisen Bank's continuous development of digital banking, with a focus on simple user experience, availability of products and services on digital channels, and development of solutions that enable clients to complete as many daily banking tasks quickly and easily as possible.
Zoran Petrović, Chairman of the Executive Board of Raiffeisen Bank Serbia, said that the six awards are confirmation of the bank's long-term strategy.
"All these recognitions in so many different categories are extremely important to us because they show that quality is recognized in the entire digital experience. It is the result of long-term investment, but above all the work of the people who develop and improve our services every day."
Jelena Aksić, member of the Executive Board of Raiffeisen Bank Serbia, stated that the expectations of users today exceed the availability of digital services.
Photo: PromoRaiffeisen Bank
"Clients no longer distinguish between digital and traditional banking. They expect the bank to be there when they need it and for every process to be simple and fast. That's why our focus is not only on introducing new functionalities, but on the entire user experience. The awards for the mobile application, digital offer and integrated website confirm that the development of our services is going in that direction."
Special recognition Raiffeisen Bank it also won in the category of the best integrated site for retail banking and marketing and services on social networks.
Katarina Gaborović, Marketing Director of Raiffeisen Bank Serbia, said that in banking communication, the relationship with clients is increasingly being built through connecting different digital contact points.
"A good digital bank today is not just a good application. The client's experience begins long before entering the application, that is, through the website, social networks, content and support. That is why it is especially important for us that Global Finance recognized the way we communicate with clients. Our goal is to make even complex financial topics more understandable, relevant and closer to the daily life of clients."
The awards won place Raiffeisen Bank among the leading banks in Serbia when it comes to digital user experience, mobile banking, innovations, digital product offering and communication with clients.
In 2026, Global Finance organized the World's Best Digital Bank Awards for the 27th time, which recognizes the leading banks in the field of digital banking around the world.
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