The cable war is over. State Telecom won - almost everything that "Vreme" wrote about a year and a half ago happened, and then and during the sale itself.
As a result of all that, a television channel - TV Informer - will be launched on SBB from April 2 or 3, and the tabloids are already proudly celebrating this victory.
Photo: screenshotDJ Vučićević on TV Informer celebrates the use of a sound cannon on March 15 / Photo: screenshot
The assistant editor-in-chief of "Informer" Dejan Vukelić Vukela, published this statement on the X platform, and called on "Serbia to sing, and the Serbian nation to rejoice."
That this information is correct is also confirmed by Vremen's sources from "Sport Club", which was also sold in a package with SBB.
They have already started to inform the employees of this sports television, as well as the commentators of the matches, about the changes. They also add that the "Sports Club" will soon no longer exist, but that the website will remain active.
What happened
After a year of speculation and rumours, the large media and telecommunications concern United Group has sold SBB, its golden cock in Serbia. While it is not easy to make money from advertising in a disrupted and controlled market, the cable operator SBB brought in stable revenues from television and internet offerings. According to the latest data, about 43 percent of households in Serbia use SBB's cable offer.
The growth of SBB was impeded a few years ago by the big offensive of the state, that is Telekom, so that Telekom held a little more than half of the households. SBB's customer is e&PPF Telecom, created by the merger of the Czech PPF Group, which owns Jetel in Serbia, and the Emirates Telecommunications Group from Abu Dhabi.
Pride United Group sold all rights to sports broadcasts for the entire region to Telekom. In practice, this means that "Sports Club" is shutting down, and that all broadcasts will be broadcast on Telekom's Arena. Telekom will also become the owner of Net TV Plus, which will dominate guest workers' televisions.
Hosting commentators
Officially, key media, such as television N1 and Nova S, do not change hands. According to the company's announcement, they will remain in SBB's offer and on the EON platform, and will also be offered to Jetel's cable television network.
Except for "Sport Club", which remains a shell without the right to broadcast sports. However, it was announced that journalists and commentators there will be accommodated on N1.
