Consumers' Association Effective it called for a new boycott of the big five retail chains, this time a five-day event - from Monday, February 10 to Friday, February 14.
"The one-day boycott had a very good result, it reduced the turnover of traders by 37 percent in one day, that is, they had less turnover by four and a half million euros." Certainly there was stronger buying the day before and the day after, but the boycott of the big ones certainly spilled over to the smaller sellers as well, which was basically the idea - to try to force these five boycotted traders to lower their prices considering that they have a leading role in the market. If they lower prices, everyone else will have to follow them or they will become uncompetitive," Dejan Gavrilović from the consumer association Ektefila told Vreme.
During the five-day boycott, consumer associations call to avoid shopping in large chains such as "Maxi", "Shop&Go", "Idea", "Roda", "DIS", "Lidl" and "Univerexport".
Along with the boycott of the big ones, they call for the support of the smaller, local ones the shop and the market.
The organizers point out that only by joint action is it possible to put pressure on traders to adjust prices to the realistic possibilities of consumers.
"It is certain that the boycotted traders will have a decrease in turnover. It is difficult to predict how big it will be in these five days. Perhaps part of the consumers misunderstood the call, so they went to one of these five chains during the weekend, and now they are boycotting them, which has no sense, no effect, and no logic, but slowly people understand what the point is. Buy anywhere, just don't go to these five, the point is to force them to lower prices," Gavrilović told Vreme.
Effectivea says that since the last boycott on Friday, January 31 and after a public call to traders to take concrete steps to reduce prices, it happened that some boycotted traders increased their prices.
"This requires a new consumer revolt, which will be transformed into a five-day boycott." If there is no concrete reaction even after this boycott, together with the consumers we will make a decision to boycott individual traders for a longer period, with the aim of forcing them to lower their prices in this way", said the association of Ektefila.
According to Ektefila, the call for a five-day boycott is supported by consumer associations Prosperitet from Novi Sad and the Republican Union of Consumers from Belgrade.
Turnover down by a third
The previous boycott of large retail chains was held on January 31.
The tax administration announced that turnover in five large retail chains fell by a third that day. On Friday, January 31, the day of the boycott, the turnover of 911.110.569 dinars was achieved in the stores of large chains, and the day before, on Thursday, January 30, the turnover of 1.334.431.914 dinars was achieved.
That day, a quarter fewer fiscal invoices were issued than the day before, the Tax Administration announced.
Balkan boycott
It all started from Croatia, in which the first boycott was held on Friday, January 24.
On the first Friday of the store boycott in Croatia, 30 million euros less was spent in stores than a week earlier.
The store boycott then spread to Serbia, Montenegro, Bosnia and Herzegovina and North Macedonia.