PR

Interview: Purchasing Director (CMO) and member of the Lidl Serbia Management Board

When Lidl entered the Serbian market in 2018, the question arose as to how the "German cold model" would go over with local consumers accustomed to neighborly chats over a delicacy. Today, eight years later, Lidl not only holds the largest market share and is the first choice of a large number of households throughout Serbia, but has also become a social barometer - a place where real purchasing power is measured.

Pricelist

01.September 2025 KS

Discounts started: "Look, 50 dinars, what should I not buy"

As of September 1, basic food items in some markets have become drastically cheaper - milk, bread, yogurt, oil and eggs can be bought for less than 600 dinars, while in other stores the reductions are barely noticeable.

The shop

Consumers

24.march 2025 KS

A new one-week boycott of shops

The Consumer Protection Association "Effectiva" called on consumers in Serbia to boycott the DIS trade chain for a week.

Serbia and the region

13.march 2025 Milica Srejić

Prices are going wild, and so is the boycott

The specter of the boycott of trade chains began in Croatia. From there, it spread to the region. How do citizens live in Serbia and the region (Croatia, BiH and Montenegro)? What is the price/earnings ratio? Finally, how effective was the trade boycott action? "Vreme" spoke with economic experts throughout the region

The shop

Consumer rights

06.February 2025. B. B.

Who cares about the boycott?

After a relatively successful boycott of large retail chains on January 31, in some supermarkets, contrary to the intentions of the boycott, the prices of certain products were increased. That's why the Association for Consumer Protection of Effectiva called for a new five-day boycott, from February 10 to 14

Food industry

11.September 2023 Z.S.

How food manufacturers cheat customers

Household budgets are shrinking, and the profits of retail chains are rising. As they look for reasonably priced goods to meet their basic needs, more and more shoppers feel that food companies are trying to rip them off. Among the numerous tricks, the latest phenomena of "shrinkflation" and "skimpflation" stood out.