LIDL - Weather

PR

29.April 2026. "Vremena" editorial office

Interview: Purchasing Director (CMO) and member of the Lidl Serbia Management Board

When Lidl entered the Serbian market in 2018, the question arose as to how the "German cold model" would go over with local consumers accustomed to neighborly chats over a delicacy. Today, eight years later, Lidl not only holds the largest market share and is the first choice of a large number of households throughout Serbia, but has also become a social barometer - a place where real purchasing power is measured.

PR

13.February 2026. RV

What connects coffee on the shelf and weather (un)opportunities?

Consumers can already see, from the rising prices of coffee, chocolate and other endangered raw materials, the impact of climate change.

Interview: Ivana Marković, Lidl Serbia

21.January 2026 "Vremena" editorial office

Investing in a person is the safest investment

In the dynamic world of retail, in which success is most often measured by the number of open facilities and the speed of turnover, the company Lidl Serbia persistently insists on a different criterion - the person. The sixth consecutive recognition of Top Employer, with which the company enters the year 2026, testifies to a systematic approach to the development of employees and an organizational culture that goes beyond mere operational efficiency

Interview: Ana Dragutinović Ghumashyan

09.October 2025 RV

"Lidl. It's worth it." is a message that goes beyond economic profitability

The Lidl company launched the first international campaign under the slogan "Lidl. It's worth it." With this move, it takes a step further in building its global identity - overcoming the recognizable relationship between affordable prices and high quality, opening a wider story about quality, trust and the emotional value it brings to consumers. On the domestic market, Lidl has been among the favorite retail chains for years, and with more than 80 stores throughout Serbia, consumers perceive it not only as a reliable choice for everyday shopping, but also as a brand that year after year confirms that it is their partner in everyday life.

It is estimated that there are half a million abandoned cats on the streets of Serbia

PR

16.August 2025 RV

"I give you a paw": Lidl donated a ton of food to abandoned animals

Estimates say that in Serbia, about 800.000 animals live on the streets, and the most endangered are cats. That's why the Lidl company donated a ton of cat food and snacks to Animal Rescue Serbia (ARS)

New Year's frenzy

30.December 2024 Nemanja Rujevic

Rushing to Lidl: The German fetish for firecrackers

You've seen pensioners fighting over cheap chicken in Lidl, but have you seen German teenagers flock to fireworks?

PR

01.November 2024 IN THE

Good news for consumers: Starting today, Lidl prices are going down

If you have planned a larger purchase or are already taking care of the spending that goes from the household budget to buying groceries, the news about the price reduction is certainly a good time to visit the nearest Lidl store. This company has announced that starting today and throughout November in all its stores, it will lower prices for more than 50 items from the regular assortment. Among the mentioned items, there are also about 20 products from the segment of household chemicals and cosmetics - the prices of which have been permanently reduced from today.

Economy

27.May 2024. DW

Lidl terminated cooperation with the Turkish company Agrobej

Lidl also bought vegetables from the Turkish company Agrobej for a long time. A few months ago, Agrobej workers made serious accusations that they work under impossible conditions. Lidl reacted by terminating the cooperation. This is not enough for the Turkish trade union

Mediji

15.march 2023 S.Ć.

ARD: Western companies advertise in Serbian pro-Russian media

The German state television ARD states that many Serbian media outlets are pro-Russian and at the same time advertise Western companies. Companies from the EU, USA or Switzerland participate in the total funding through advertising with 63 percent, from Germany with almost 10 percent, and companies from Russia with barely 0,1 percent.