Lidl Serbia

Tag: Lidl Serbia

PR

19.August 2026 RV

Lidl's drill broke the world record by launching the famous Ferris wheel in London

Lidl's battery drill PARKSIDE again attracted the attention of the world public after, after the Airbus A380, it managed to launch the famous London Eye. The undertaking was carried out as part of the action "THE ROTATION", and the organizers state that it set a new Guinness World Record

Promo

08.July 2026 RV

The children's science caravan is on its way through Serbia: Lidl Serbia and Molecule bring the world of science to the youngest

A great scientific adventure for the youngest begins: the company Lidl Serbia and the MoleCool Center proudly present the "Children's Science Caravan". This educational initiative brings 20 fun and interactive workshops in an open laboratory in 10 cities of Serbia, with the aim of bringing science and important "green" topics closer to schoolchildren - from environmental protection and climate change, to resource conservation and biodiversity

PR

18.May 2026. RV

Lidl said: Always the lowest cost point in Serbia

At the lowest point above sea level in Serbia, at the confluence of the Timok and the Danube, Lidl signaled with a symbolic performance that it wants to occupy the "lowest cost point" in the country, presenting its business model through the theme of prices and purchasing power.

PR

29.April 2026. "Vremena" editorial office

Interview: Purchasing Director (CMO) and member of the Lidl Serbia Management Board

When Lidl entered the Serbian market in 2018, the question arose as to how the "German cold model" would go over with local consumers accustomed to neighborly chats over a delicacy. Today, eight years later, Lidl not only holds the largest market share and is the first choice of a large number of households throughout Serbia, but has also become a social barometer - a place where real purchasing power is measured.

Milk

25.February 2026. B. B.

The company Lidl announced that it will buy one million liters of milk from domestic producers

In cooperation with its partner, Dairy Ub, the Lidl company will buy about one million liters of milk from domestic farmers in the coming weeks.

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24.December 2025 RV

Lidl: Salary for salesmen increased by more than 20 percent

The Lidl Serbia company announced a new cycle of salary increases and benefit improvements for its employees in 2026. On an annual basis, and including the upcoming January increase, the salaries of the largest number of employees in operational positions in Lidl will increase by more than 20 percent. With this move, the company confirms its strategic commitment to providing competitive working conditions and stability for its employees

Interview: Ana Dragutinović Ghumashyan

09.October 2025 RV

"Lidl. It's worth it." is a message that goes beyond economic profitability

The Lidl company launched the first international campaign under the slogan "Lidl. It's worth it." With this move, it takes a step further in building its global identity - overcoming the recognizable relationship between affordable prices and high quality, opening a wider story about quality, trust and the emotional value it brings to consumers. On the domestic market, Lidl has been among the favorite retail chains for years, and with more than 80 stores throughout Serbia, consumers perceive it not only as a reliable choice for everyday shopping, but also as a brand that year after year confirms that it is their partner in everyday life.

PR

21.August 2025 RV

Lidl bought about 5.000 tons of watermelons from Serbia this season

This summer, Lidl Serbia remained loyal to supporting domestic producers, investing in partnership in the quality and development of Serbian products, especially fruit and vegetables.

It is estimated that there are half a million abandoned cats on the streets of Serbia

PR

16.August 2025 RV

"I give you a paw": Lidl donated a ton of food to abandoned animals

Estimates say that in Serbia, about 800.000 animals live on the streets, and the most endangered are cats. That's why the Lidl company donated a ton of cat food and snacks to Animal Rescue Serbia (ARS)

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12.June 2025 RV

Voluntary blood donation actions in front of Lidl stores this summer as well

Lidl Serbia and the Red Cross of Serbia are joining forces again this year through the "You're My Type" humanitarian campaign, in order to contribute to ensuring more stable blood reserves during the summer months.

03.April 2025. RV

"Purely from love": Environmental workshops for organizations throughout Serbia

The traditional project of the company Lidl Serbia "Clean for love" continues this year, and in addition to the well-known actions of removing waste from nature, it will also include educational workshops intended for organizations and associations of citizens from all over the country. After participating in the aforementioned workshops, selected actors of the civil sector will have the opportunity to, with the support of the company, carry out cleaning actions and thereby initiate positive environmental changes in their local community