According to the jury, except for the award for the best digital bank for the population (Best Consumer Digital Bank in Serbia), the bank also has the best online product offerings (Best Online Product Offerings), the best designed user experience (Best User Experience Design) and the best mobile application (Best Mobile Banking App).
Jelena Aksić, a member of the Executive Board of that bank in charge of retail, small businesses and entrepreneurs, points out that another important award this year is for the result of a comprehensive strategy and approach to the market.
"The most difficult thing is to achieve simplicity in complex processes, such as the construction of a mobile application that can be used simultaneously by individuals and legal entities, through the design of a website or user experience. It requires a lot of effort, but having a team that can achieve it and that sets high and clear goals for itself", notes Jelena Aksić.
Aleksandar Smiljković, Chief Innovation Officer, says that the award comes as a result of constant product innovation and that success in the digital world depends above all on the ability to attract and retain clients through constant improvement of service quality. "Innovations encourage creativity and bring new, fresh ideas and solutions", notes Smiljković.
Nebojša Jovanović, Chief Product Officer, believes that online solutions serve to maximally simplify processes and increase efficiency, and thus client satisfaction. "A lot of time has been invested so that clients spend as little time as possible, that's our goal," Jovanović points out.
According to the magazine, winners are selected based on the following criteria: the strength of the strategy for attracting and serving digital customers, success in encouraging customers to use digital services, growth in the number of digital customers, diversity of product offerings, evidence of tangible benefits obtained from digital initiatives, and the design and functionality of web and mobile sites. The winners in the subcategories are chosen based on the relative strength and success of web products and services, according to a statement on the website of Global Finance magazine.
The Global Finance magazine award comes just a few weeks after another renowned global economic magazine, Euromoney, declared Raiffeisen the best bank in Serbia.
