From 2029 to 2033 the platform YouTube will have exclusive global rights to broadcast the award ceremony An Oscar. The American Academy of Motion Picture Arts and Sciences says they are delighted to enter into this partnership.
Bill Kramer, Executive Director of the Academy, and President Lynette Howell Taylor emphasize in a statement that the partnership with YouTube will allow them to bring the work of the Academy closer to the largest possible global audience, which they consider beneficial for the entire film community.
Neil Mohan, CEO of YouTube, believes that this partnership will "inspire a new generation of creativity and film lovers, while staying true to the legendary legacy of the Oscars."
Photo: AP Photo/Chris PizzelloThe American television network ABC has been broadcasting the Oscar ceremony since 1976, and has a contract with the American Film Academy until 2028, when the 100th anniversary award will be held.
In addition to the ceremony itself, YouTube will also exclusively broadcast the red carpet, Governor's Awards, announcement of nominations, luncheon for nominees and student awards, and interviews with filmmakers, podcasts and other content will be available on the platform.
The American television network ABC has been broadcasting the Oscar ceremony since 1976, and has a contract with the American Film Academy until 2028, when the 100th anniversary award will be held.
There have been public claims that the American Academy of Motion Picture Arts and Sciences is entering into an uncertain experiment with this partnership. However, Bill Kramer, speaking at the summit of the Zurich Film Festival, rejected such claims and pointed out that the contract with YouTube will allow free live streaming, with translation in 30 languages, which the Academy wants to reach a much wider audience.
Americans are increasingly choosing streaming
According to a Pew Research Center survey from April last year, only 36 percent of Americans subscribed to cable or satellite television, and 8 percent rely exclusively on it, without using any other streaming platform.
However, the majority of Americans, 83 percent of them, use streaming services such as Disney, Netflix and Amazon Prime. With that in mind, the transition from traditional television to a digital platform seems inevitable for the future of Oscars broadcast.
The magazine "Hollywood Reporter" writes that YouTube TV will become the largest service of paid television in USA next year, which as of April this year had 9,4 million subscribers.
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