"Is this real?" some social media users ask. They complained about illiteracy, being rude, mocking and joking well-intentioned...
These days, many people have passed by billboards all over Serbia that say "Get a job" in big letters. The same was seen on social networks, heard on the radio...
Infostud, the largest job search engine in Serbia, is advertised there. And somehow, the marketing department of Infostud could be expected to have completed at least four grades of school and not leave out the letter "o".
But, of course, we are talking about the campaign. That so many people took the bait is a marketing lucidity.
The idea, they say in Infostud, was to point out the importance of finding a job that suits a person. Because when you're not fulfilled in that field, it shows in all aspects of life, just like when the letter "o" is missing in the sentence "Get a job."
Photo: InfostudInfostud Campaign
"One tipfeller on a billboard triggers us so much that we are ready to make fun of it, publicize it, or at least to point it out in good faith," Infostud spokeswoman Tatjana Vidaković told Vreme. "And a serious mistake in our life - a bad job that threatens our existence - we live with it even though it impairs our quality of life."
The message - more important than an "o" is to have a job that suits you.
