Benefits and stability: New currency in the labor market

At a time when the domestic labor market is changing faster than ever, the amount of salary, although extremely important, has long ceased to be the only measure of a good employer. The modern worker, as well as new generations of employees, are looking for something much more difficult to compensate for: stability, predictability, health care and a balance between work and private life. The question facing large systems and employers is no longer just how much they pay, but how they treat the person behind the job

PR

Interview: Purchasing Director (CMO) and member of the Lidl Serbia Management Board

When Lidl entered the Serbian market in 2018, the question arose as to how the "German cold model" would go over with local consumers accustomed to neighborly chats over a delicacy. Today, eight years later, Lidl not only holds the largest market share and is the first choice of a large number of households throughout Serbia, but has also become a social barometer - a place where real purchasing power is measured.