27.May 2026. "Vremena" editorial office

Benefits and stability: New currency in the labor market

At a time when the domestic labor market is changing faster than ever, the amount of salary, although extremely important, has long ceased to be the only measure of a good employer. The modern worker, as well as new generations of employees, are looking for something much more difficult to compensate for: stability, predictability, health care and a balance between work and private life. The question facing large systems and employers is no longer just how much they pay, but how they treat the person behind the job

29.April 2026. "Vremena" editorial office

Rajka flew to Africa

The territory of Serbia is inhabited by about 350 species of birds, and more than 100 species stay in our country during migration or wintering. The fastest bird that breeds in Serbia is the peregrine falcon, a strictly protected species, which can reach a speed of 380 kilometers per hour when swooping down on its prey. According to the length of the flight, one bird stands out, the griffon vulture Rajka, which set a record for the length of the journey

PR

29.April 2026. "Vremena" editorial office

Interview: Purchasing Director (CMO) and member of the Lidl Serbia Management Board

When Lidl entered the Serbian market in 2018, the question arose as to how the "German cold model" would go over with local consumers accustomed to neighborly chats over a delicacy. Today, eight years later, Lidl not only holds the largest market share and is the first choice of a large number of households throughout Serbia, but has also become a social barometer - a place where real purchasing power is measured.

Interview: Ivana Marković, Lidl Serbia

21.January 2026 "Vremena" editorial office

Investing in a person is the safest investment

In the dynamic world of retail, in which success is most often measured by the number of open facilities and the speed of turnover, the company Lidl Serbia persistently insists on a different criterion - the person. The sixth consecutive recognition of Top Employer, with which the company enters the year 2026, testifies to a systematic approach to the development of employees and an organizational culture that goes beyond mere operational efficiency

11.December 2025 "Vremena" editorial office

The management of Lidl at the cash register, and employees from the store in the spa center

Lidl Serbia sets a new standard in corporate culture by showing equality and deep gratitude to its employees. Through the "Perfect Day" project, the management of the Lidl company switched roles with the team of one store yesterday. While the employees of the store enjoyed the third free day of the week and a spa center at the expense of the company, the top management took over the work tasks at the store in Gornji Milanovac

For conscious nutrition from an early age

19.November 2025 "Vremena" editorial office

Lidl donated more than 2.500 books to preschool institutions throughout Serbia

As many as 2.500 copies of the book Planet Spelled, created by the Lidl company in cooperation with the "JRJ" publishing house, are reaching preschool institutions throughout Serbia. On this occasion, representatives of the Lidl company visited the "Naša radost" preschool in Subotica, where they were presented with 500 copies of Planeta Spelled. The goal of this donation is to introduce the principles of healthy nutrition to the youngest in an understandable and fun way, so that they learn how their habits can protect their health, but also the future of the entire planet.

05.November 2025 "Vremena" editorial office

Pension previously, with NLB Komercijalna banka

NLB Komercijalna banka, one of the leading financial institutions in the country, with the largest base of active clients in Serbia and the trust shown by numerous families, enabled pensioners, who receive their pension in dinars, to dispose of their income the day before the official payment - through digital channels: ATMs, mobile and electronic banking

The official part of the program commemorating the anniversary of the death of people under the canopy of the Railway Station in Novi Sad will begin and end with 16 minutes of silence.

Commemorative rally

01.November 2025 B. B.

Program of the commemorative meeting in Novi Sad

The official part of the program commemorating the anniversary of the death of people under the canopy of the Railway Station in Novi Sad will begin and end with 16 minutes of silence.

Interview: Ana Dragutinović Ghumashyan

09.October 2025 RV

"Lidl. It's worth it." is a message that goes beyond economic profitability

The Lidl company launched the first international campaign under the slogan "Lidl. It's worth it." With this move, it takes a step further in building its global identity - overcoming the recognizable relationship between affordable prices and high quality, opening a wider story about quality, trust and the emotional value it brings to consumers. On the domestic market, Lidl has been among the favorite retail chains for years, and with more than 80 stores throughout Serbia, consumers perceive it not only as a reliable choice for everyday shopping, but also as a brand that year after year confirms that it is their partner in everyday life.

Lidl with UEFA Europa League and UEFA Conference League

10.September 2025 "Vremena" editorial office

The partnership continues.

After an unforgettable year in European football, Lidl is looking forward to continuing its partnership as an official partner of the UEFA Europa League and the UEFA Conference League in the 2025/26 season.

No knocking, please.

28.August 2025 Aleksandar Aleksic

Guests at the Rajčević family

In the Sremac village of Klenak, among fertile fields and thatched houses, there is a household that managed to combine tradition and modern agriculture. The Rajčević family from this village has been successfully growing watermelons for years, and today they are the largest supplier of watermelons for Lidl in Serbia. Their story is a story of dedication, knowledge, homely approach and vision

Man and nature

31.July 2025 Aleksandar Aleksic

How to conserve resources to feed a growing population

In order to feed one person annually, an average of 2022 square meters is needed, which is a little more than three tennis courts. It is estimated that by 2050, each of us will have 1700 square meters "available". (1) Namely, the global population has exceeded 8 billion people, and it is expected that it will reach around 10 billion by the middle of this century. That is why one of the biggest challenges facing humanity is to conserve resources to feed the growing population

Lidl Serbia - a good example of responsible business

31.July 2025 Aleksandar Aleksic

Sanctified nutrition - food for a better tomorrow

It sounds like a big challenge - to feed yourself healthily and at the same time take care of the planet. But it is in the everyday choices we make - in the store, in the kitchen, even while reading the declaration - that there is a huge potential for change.

Lidl Serbia

19.June 2025 "Vremena" editorial office

“Purely out of love”

The company Lidl Serbia, in cooperation with the association "Cepa do osmeja", conducted a series of educational workshops throughout Serbia, under the auspices of this year's cycle of the project "Clean from love". Striving to strengthen and support local organizations on the way to a cleaner planet, the company organized training sessions in Novi Sad, Niš, Zaječar, Novi Pazar and Belgrade during April and May, in which 133 representatives from 68 different organizations and citizen associations participated.

Aleksandra Mirić, CSR consultant at Lidl Serbia KD

21.May 2025. Aleksandar Aleksic

For our health and the health of the Earth

By 2050, our planet will be inhabited by 10 billion people. Scientists from the EAT - Lancet Commission team of the "The Lancet" editorial office, which has been dealing with current topics in the field of medicine for 200 years, came to important findings after several years of research and announced that the "Planetary Health Diet" is the only possible way for our Earth to manage to continue supporting nutrition for about 10 billion people until the year 2050, without being threatened